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Past Projects

Marketing the Health Education Profession: Knowledge, Attitudes and Hiring Practices of Employers (2007)

In 1995 the National Commission for Health Education Credentialing, Inc. (NCHEC) (www.nchec.org) and the Coalition of National Health Education Organizations (CNHEO) (cnheo.org) sponsored a forum to discuss the future of the health education profession. One outcome of this forum was the delineation of six focal points that would serve as guides to national organizations as they worked to advance the profession of health education. One of the focal points was Promoting the Profession. In early September 2003, a Task Force made up of CNHEO member organizations was established to lead the work in marketing the profession. The Task Force determined that gaining information on the knowledge, attitudes, and behaviors of their constituents, before establishing a marketing plan, could be useful to health education organizations wishing to promote the profession.

Responding to the need to learn more about knowledge, attitudes, and hiring practices of employers for the professionally prepared health educator, six organizations (American Association for Health Education, American College Health Association, Coalition of National Health Education Organizations, Eta Sigma Gamma, National Commission for Health Education Credentialing, and the Society for Public Health Education) commissioned Hezel Associates to conduct a study to assist in the development of messages to further promote the health education profession.

The report presents the results of Hezel Associates' study, which included a background review and research and a survey of employers, and results in a set of messages and recommendations those organizations serving the health education profession can use to promote the profession to employers going forward. In addition to this research and a thorough review of currently used brochures and messages produced by CNHEO organizations, the main activity in this study was a survey of organizations about their employment and hiring of professionally prepared health educators and their perceptions of the role and value added of those professionally prepared health educators.

Hezel Associates engaged in a ten-step process including primary and secondary research to uncover the core messages that will resonate with employers. Within each key activity, there were multiple tasks resulting in a series of deliverables that communicated their progress and findings. The final deliverable is a written report that summarizes their recommended communication strategy and implementation plan.

pdfMarketing the Health Education Profession: Knowledge, Attitudes and Hiring Practices of Employers

Hezel Associates, LLC. (2007). Marketing the health education profession: Knowledge, attitudes and hiring practices of employers. Retrieved from http://www.hezel.com/images/resource-library/marketing-health-education.pdf