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Past Projects

Le Moyne College Market Research Study (2017)

As part of its long term strategic planning, Le Moyne College (Le Moyne) was planning future academic offerings within its existing Purcell School of Professional Studies and College of Arts and Sciences. The college routinely seeks to grow and innovate its academic offerings within the Jesuit tradition. Because of location, pool of applicants, regional and local competition, regional labor market, as well as other market factors, Le Moyne seeks to assess those market conditions as they relate to seven specific new programs under consideration for launch during the 2018-2019 and 2019-2020 school years. To that end, Le Moyne seeks to define the current local market supply and demand as well as the competitive landscape across the broader Upstate New York and general Northeast market.Lemoyne2

Hezel Associates has expertise in conducting market studies for a variety of collegiate institutions, and has designed a three-stage approach to help Le Moyne achieve their goals. Stage 1 finalized the project design and launch the project with the Le Moyne staff and personnel. In addition, researchers conducted exploratory research through interviews with key program faculty for each new academic offering. Further, Hezel Associates conducted secondary research on the current competitive landscape and expected job market for those new academic offerings. For Stage 2 of the study, Hezel Associates surveyed currently enrolled Le Moyne students and alumni on their interest in the new program offerings at Le Moyne. Finally, Stage 3 included a survey of prospective students within New York State on their level of interest in these new program offerings, as well as what institution they might want to attend for these programs.