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Past Projects

NUTN Rebranding & Renaming (2010)

The National University Telecommunications Network (NUTN) (www.nutn.orgNUTN logopursued a renaming during the winter of 2010.  A renaming was warranted due to changes in the organization’s purpose, market, and technologies.  While the impacts of renaming and rebranding are considerable, the NUTN Board understood the benefits and consequences in renaming or rebranding.  NUTN engaged the services of Hezel Associates, LLC, to facilitate the renaming strategy. 

After conducting a member survey, competitive analysis, and member focus group teleconference, Hezel Associates proposed three new names and dissemination recommendations for the NUTN Advisory Board.  Hezel Associates also produced recommendations for their renaming process once the final name had been decided.  Through Hezel Associates’ services, NUTN not only developed a strong, comprehensive name (The NUTN Network) but an evolutionary name change plan over the course of the following three years as well.