Dear Colleagues,

CRM technology has been adopted by many businesses. We are researching whether higher education organizations are beginning to adopt customer relationship management (CRM) technology for any purpose including marketing, admission and managing student interactions.

Our interest is to share this research at Sloan-C, understand the impact, and share best practices as adoption of the technology and philosophy takes hold across the higher education community.

If you could take a few minutes to complete a survey, we would appreciate your responses.  You will be entered into a drawing for two $50 Visa gift cards upon completing the survey.  Please submit your responses by October 12.

Please click this link to begin the survey:

http://www.hezel.com/cgi-bin/rws3.pl?FORM=CRM_Survey

Karen Vignare,

Director, Customer Experience

MSU Global

Michigan State University

Betsy Bedigian

Sr. Manager

Communications & Marketing Development

Hezel Associates