Research is at the core of everything we do; it is our passion. Hezel Associates knows that objective data is the best basis for informed decision making. We execute needs assessments, perform market research, and carryout state, national, and international research to guide policy development.

Education Research

The issues central to school and institutional improvement: student performance, instructional delivery, and organizational capacity is the focus of Hezel Associates’ education research. We employ methods that combine quantitative inquiry with qualitative insight to provide our clients with data to support decisions that accurately reflects the local context.

Our research represents diverse perspectives: K-16 education leaders, policymakers, stakeholders, and community members. Whether a project calls for online surveys, face-to-face interviews, administration of existing instruments, classroom observations, document review, or mixed methods, our highly trained staff stands ready to support institutional change through scientifically based research.

Needs Assessments

When Hezel Associates research team conducts a needs assessment, our goal is to identify the opportunities, problems and concerns our clients face. A needs assessment report from Hezel Associates includes which services to provide, outlines the best market(s) to target, an implementation plan, and projections concerning future revenue.

Market Research

Hezel Associates has deepened its expertise in market analysis, for education organizations. We present our clients with an informed picture of the marketplace using primary and secondary research, as well as the implications of our findings.

A comprehensive market plan by Hezel Associates includes an assessment of the external market environment (size, demographics, competition, etc), a summary of the organizational capacity to serve the market, the forces working both for and against market entry, and the quantification of potential market opportunities consistent with the organization’s mission and capacity.

State and National Policy Research

Hezel Associates has systematically documented the technology activities, policies, and developments in K-12, and higher education on a global and state-by-state basis. Our in-depth reports identify key planning groups and changes in technology development, analyze emerging technology policies and funding issues, and assess new directions and common concerns that emerge with the growth of technology. Hezel Associates knowledge of national and global trends translates into unparalleled expertise that we, in turn, bring to our clients

Hezel Associates’ latest publications include:

• The Global E-learning Opportunities for U.S. Higher Education, describes the political, economic, education and technology environment in 42 countries in three regions – Asia, Europe, and Latin America
• Benchmarking for Quality in Distance Learning explores the issues related to benchmarking for distance learning and assist college and university distance learning organizations in building their own benchmarking capacity.