Colleges focus on marketing
Universities - Luring students
The
News & Observer
Mention a BMW, and adults think of
quality. Talk about an iPod, and college
kids know they want one. But throw out
the name of a major university, and
chances are pretty good that neither
adults nor students can tell you a thing
about its academic programs. The difference
often boils down to marketing campaigns,
a corporate staple that has drawn the
interest of trustees at N.C. State University.
The News & Observer, September
27, 2004
Congress will revisit the debates over
accountability in higher education when
it takes up reauthorization again early
next year. Given the diverse array of
institutions and missions, it's difficult
even to define accountability and determine
how it should be measured. Many questions
remain. How should policy makers begin
to tackle the issues involved with making
colleges more accountable to the public?
The Chronicle asked eight experts to
give their views. Chronicle of Higher
Education, September 3, 2004. (Subscription)
WCET publishes the second edition
of The Distance Learner's Guide
WCET - the Western Cooperative for
Educational Telecommunications, founded
by the Western Interstate Commission
for Higher Education has recently published
the second edition of The Distance Learner's
Guide, authored by WCET members and
staff. The DL Guide was developed to
help potential distance learners become
good consumers. For more information,
or to purchase, please click
here.
Most Adults See Distance Learning
Programs Critical to Job Advancement
LTI
Magazine
At a time of rapid change in the economy,
adults in their mid-20s to mid-50s perceive
accredited distance learning programs
as critical to improving their economic
situation, according to a recent national
survey commissioned by Excelsior College
and conducted by Zogby International.
Adults between 25 and 54 -- most of
whom are well past traditional college
age -- are increasingly looking to obtain
college degrees, and the numbers almost
triple when an accredited distance learning
degree is discussed as an option. LTI
Magazine, July 14, 2004.
Arizona's university system may be
about to undergo a drastic, historic
change. A proposal put forward by the
state Board of Regents president would
have the state gaining two new public
universities and would set up a regional
university system in which tuitions
could be lower, classes would be smaller
and the faculty's main job would be
to teach, not do research. The Arizona
Republic, May 23, 2004.
See also: Overhaul
would address 3 pressing needs
Effective professional development
depends on continuous feedback to achieve
the desired impact on teaching and learning.
Evaluating professional development
on a regular basis provides the feedback
that is essential for success. The
North Central Regional Educational Laboratory:
Notes & Reflections: Issue 6 (Spring
2004).
A University Is Not a Business (and
Other Fantasies)
Educause
Review
Academe emerges from—and largely
remains within—a culture that
sees only a remote and sometimes hostile
relationship between its activities
and the economic system. This view takes
the form of an often-heard campus expression:
"A university is not a business."
EDUCAUSE Review, vol. 39, no. 2
(March/April 2004): 10–16.
The Pew Internet and American Life
Project has just released the study,
“Wireless Connectivity, e-Shopping,
Auctions, and Internet Demographics.”
In our Internet tracking survey in February,
we recorded our highest readings ever
on the number of Internet users who
are e-shoppers, the number who participate
in online auctions, and the number of
Americans who use computers. In addition,
we got our first reading ever on wireless
connectivity. Pew Internet and American
Life Project - March 15, 2004
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